Carbon Consciousness & Action

Archive for the tag “CO2 reduction”

CO2 Imaging Key to Changing Consciousness

CO2 Black Bag behind car croppedIf CO2 came out of the tailpipe dark and smelly, strict controls on emitting it would probably have been in effect long ago.  Instead, CO2 is invisible and odorless.  We exhale it with every breath.   Most of us are unaware that our cars spew vast quantities of it.

In a society in which visual image is paramount, how can we show people the vast quantities of CO2 comes out of their tailpipe?  How can the invisible be made visible?

Much of the effort to visualize carbon has been at the macro scale, showing computer models of CO2 emissions at the planetary and state level.  NASA recently released a video modeling CO2 as it swirls through the planetary atmosphere.

NASA Carbon Planet Cropped

Red on map shows high concentration of CO2

Blue Carbon Balls Cropped

Carbon visual’s image of one metric ton of CO2.

Others have also created simple, powerful visual models of CO2 pollution.Carbon visuals, a UK company specializing in producing images and videos of CO2 emissions, uses giant blue balls to show the actual volumes of CO2 being emitted by  automobiles.  The blue ball in the photo represents 1 metric  ton of CO2, or the volume produced by the average US driver in about 2 months of driving.   New York City produces 54,000,000 balls in a year.

All of the above images are models, not actual visual images of CO2.   Imaging CO2 has been extremely difficult because of the properties of CO2’s  electronic transitions.  Researchers are presently working on using lasers in the infrared spectrum to excite CO2 molecules so that they can be imaged.

The successful imaging of CO2 spewing from a tailpipe could lead to an important breakthrough in human understanding and consciousness, similar to the breakthroughs resulting from the first film of a horse running or the first images of Earth from the moon.

The representation of CO2 need not be left only to scientists.   Visual artists, actors, and poets can make the invisible visible, the unreal real, and the unimportant urgent.

Our ability to reduce CO2 emissions rests largely on our grasp of our personal role in the CO2 crisis, and our resolve to minimize our contribution to the problem.  Our grasp and our resolve depend in large part upon our ability to see and communicate visually the CO2 we and others emit.



Today’s low gas prices (the national average this week is $2.69 a gallon) are another nail in the coffin for the climate movement’s longstanding strategy of reducing gasoline use through imposition of higher motor fuel taxes.  As discussed in an earlier blog post, higher federal gas taxes to disincentivize gas consumption are completely off the table until a new Congress arrives in 2017, and probably long after that.   And even if additional gas taxes were to be miraculously enacted, their effects would be masked by highly volatile gas prices that are presently more than $1 a gallon under their recent averages.

For the next several years, consumers’ rejection of gasoline will not be based on an economic calculation based on price signals, but rather a choice based on their desire not to be throwing 20+ lbs of dangerous garbage into the air on a daily basis.

Is it Time to Send in the Clowns?


How can deeply ingrained civic habits be changed?  How can the pessimism inherent in collective action problems be overcome?

Antanas Mockus, upon becoming mayor of Bogota, Colombia in 1995, confronted Bogota’s epidemic levels of traffic fatalities with a unique blend of statistical analysis, street and performance art, and civic education.  Statistical analysis told Mockus that the key to reducing traffic deaths (and improving traffic circulation) was getting drivers to stop before reaching crosswalks and getting pedestrians to only cross in crosswalks.   Rather than hiring legions of traffic police to write tickets to drivers and pedestrians who violated these norms, Mockus hired 40 made-up street mimes to stop cars and buses from entering crosswalks, and to poke fun at offenders of crosswalk rules.  The streets became a massive stage for lighthearted education about traffic norms, with jay-walkers,  crowds on the street, and the mimes all engaged in the performance, and television and other media drawn to the spectacle and amplifying its message. Bogota pedestrians and motorists adopted the norms promoted by the mimes, and traffic deaths began to fall, successes widely reported by the media. The mimes proved so successful that Bogota’s ranks of mimes increased to 400, and traffic deaths in the city plunged by more than 50%.

The injection of mimes into Bogota’s traffic mess has become a famous example of “cultural acupuncture”–a shot of art/culture used to change behavior and heal social problems. Read more…

The Great Climate Movement Miscalculation

homer2At the People’s Climate March, we didn’t hear much about the role of the consumer in reducing emissions. Why? In the mid-2000s, leading organizations in the climate movement such as Greenpeace and the Sierra Club made a key decision:  carbon emissions reduction by individuals was to be de-emphasized as a climate reduction strategy.  Rather, organizing efforts would focus on promoting carbon-pricing legislation, blocking development of domestic fossil fuel resources and infrastructure such as the Keystone XL pipeline, and divestment from fossil fuel companies.

Climate movement leaders made the decision to de-emphasize consumer carbon reduction on the assumption that consumer-oriented strategies would achieve less carbon reduction than carbon-pricing legislation, and that focus on consumers would imply that consumers, and not the fossil fuel companies, had agency to reduce the climate problem. Climate leaders also believed that consumers’ willingness to act politically might be reduced if they were “turned off” or “guilt tripped” by activists asking them to cut and offset their carbon usage.

The present climate strategy has achieved little. Entrenched energy interests will block carbon-pricing legislation at least through the 2016 elections, given the Republicans’ (and some Democrats’) staunch opposition to any form of carbon pricing.   The public has generally shown little interest in carbon pricing or taxes, and little belief that anything they do can possibly influence a Congress receiving gobs of oil and coal industry cash.  The movement’s tenuous blocking of the Keystone XL pipeline has thusfar been a success, but meanwhile development of hundreds of other fossil energy projects continue unabated, and gas prices and consumption remain stable.  The divestment campaign, although slowly gathering steam, is still miniscule, and is unlikely to present a significant obstacle to fossil fuel companies for decades.

While the climate movement struggles to gain traction and achieve results, ordinary consumers’ role in the climate problem has been ignored, even though consumers account for more than half of the fossil fuel consumption in the U.S. Consumers still have minimal understanding of their role in polluting the atmosphere with carbon, and no ethic of personal responsibility for curtailing their pollution.

To complement its traditional strategies, the climate movement should embrace a campaign to break the bonds between oil companies and the consumers which sustain them. This campaign should seek to alter the psychology of consumers with respect to fossil fuels, by encouraging them to perceive their use of oil and coal as dirty, polluting, and incompatible with their lifestyle.  This campaign can be achieved through a combination of advertising, educational campaigns, local government action, and other strategies that were used successfully to cleave smokers from tobacco companies. If successful, these campaigns will hurt oil companies where it hurts—in their bottom lines.

If a consumer campaign is successful in making consumers dislike and avoid petroleum products, not only will it reduce fossil fuel consumption, it will smooth the way for achieving the climate movement’s traditional goals of a carbon tax, rolling back carbon supply infrastructure, and divestment from oil companies.

The Carbon Pledge

Carbon Pledge Classic PhotoI have contributed to the carbon pollution shrouding our Earth;

Now, therefore,

I pledge to no longer add to the problem;

I will cut my carbon use by 25% each of the next three years

I will offset the carbon I emit

I will encourage my friends to do the same

I will support policies which reduce carbon pollution.

I will do my share.

. . .

. . .

What is the responsibility of each of us to reduce carbon pollution?   The Carbon Pledge defines those responsibilities as reducing our personal carbon use substantially, offsetting the carbon we do use, and supporting policies that reduce carbon pollution. Read more…

Consumer Education Key to Climate Policy Progress

Getting consumers to accept personal responsibility for their carbon usage is a critical step in building a durable political coalition to address climate change.  Consumers who are concerned about their personal CO2 emissions are likely not only to reduce their emissions, they are much more likely to strongly back carbon taxes and other climate-friendly legislation.

Key messages of a consumer-directed campaign include:  “Each gallon of gas you use puts 20 pounds of CO2 into the air,” “the CO2 you put in the air stays in the air,” and “reduce the CO2 that you can, offset what you can’t.” Read more…

What Plug-in Hybrid Sales Say About Our CO2 Emissions

What do the sales numbers of the Chevy Volt and the Ford Fusion Energi tell us about carbon reduction efforts in the United States?

In June, 2014, Chevrolet sold 1,777 of the 98 MPG Volts, compared to 26,008 for the comparably-sized 30 MPG Cruze.   Ford sold a record 1939 of the 88 MPG Ford Fusion Energis in June 2014, compared to 25,665 of the other 25 MPG Ford Fusion models. Read more…

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