Carbon Consciousness & Action

Archive for the month “September, 2014”

The Great Climate Movement Miscalculation

homer2At the People’s Climate March, we didn’t hear much about the role of the consumer in reducing emissions. Why? In the mid-2000s, leading organizations in the climate movement such as Greenpeace and the Sierra Club made a key decision:  carbon emissions reduction by individuals was to be de-emphasized as a climate reduction strategy.  Rather, organizing efforts would focus on promoting carbon-pricing legislation, blocking development of domestic fossil fuel resources and infrastructure such as the Keystone XL pipeline, and divestment from fossil fuel companies.

Climate movement leaders made the decision to de-emphasize consumer carbon reduction on the assumption that consumer-oriented strategies would achieve less carbon reduction than carbon-pricing legislation, and that focus on consumers would imply that consumers, and not the fossil fuel companies, had agency to reduce the climate problem. Climate leaders also believed that consumers’ willingness to act politically might be reduced if they were “turned off” or “guilt tripped” by activists asking them to cut and offset their carbon usage.

The present climate strategy has achieved little. Entrenched energy interests will block carbon-pricing legislation at least through the 2016 elections, given the Republicans’ (and some Democrats’) staunch opposition to any form of carbon pricing.   The public has generally shown little interest in carbon pricing or taxes, and little belief that anything they do can possibly influence a Congress receiving gobs of oil and coal industry cash.  The movement’s tenuous blocking of the Keystone XL pipeline has thusfar been a success, but meanwhile development of hundreds of other fossil energy projects continue unabated, and gas prices and consumption remain stable.  The divestment campaign, although slowly gathering steam, is still miniscule, and is unlikely to present a significant obstacle to fossil fuel companies for decades.

While the climate movement struggles to gain traction and achieve results, ordinary consumers’ role in the climate problem has been ignored, even though consumers account for more than half of the fossil fuel consumption in the U.S. Consumers still have minimal understanding of their role in polluting the atmosphere with carbon, and no ethic of personal responsibility for curtailing their pollution.

To complement its traditional strategies, the climate movement should embrace a campaign to break the bonds between oil companies and the consumers which sustain them. This campaign should seek to alter the psychology of consumers with respect to fossil fuels, by encouraging them to perceive their use of oil and coal as dirty, polluting, and incompatible with their lifestyle.  This campaign can be achieved through a combination of advertising, educational campaigns, local government action, and other strategies that were used successfully to cleave smokers from tobacco companies. If successful, these campaigns will hurt oil companies where it hurts—in their bottom lines.

If a consumer campaign is successful in making consumers dislike and avoid petroleum products, not only will it reduce fossil fuel consumption, it will smooth the way for achieving the climate movement’s traditional goals of a carbon tax, rolling back carbon supply infrastructure, and divestment from oil companies.


Aos Meus Amigos Brasileiros

Aos meus queridos amigos no Brasil,Brazil flag face

Muitos brasileiros vem visitando meu blog. Fico contente em ver que ha interesse na conexao entre o consumidor e a producao de gas carbonico. Os brasileiros estao cientes de sua propria contribuicao a geracao de gas carbonico? Existe alguma pressao social para que a diminuam? O governo, propagandas, ou a midia promove essa atitude? Existe ja alguma estrategia que tenha funcionado?

Obrigado pelo seu interesse, e espero ouvir suas opinioes em breve.

The Carbon Pledge

Carbon Pledge Classic PhotoI have contributed to the carbon pollution shrouding our Earth;

Now, therefore,

I pledge to no longer add to the problem;

I will cut my carbon use by 25% each of the next three years

I will offset the carbon I emit

I will encourage my friends to do the same

I will support policies which reduce carbon pollution.

I will do my share.

. . .

. . .

What is the responsibility of each of us to reduce carbon pollution?   The Carbon Pledge defines those responsibilities as reducing our personal carbon use substantially, offsetting the carbon we do use, and supporting policies that reduce carbon pollution. Read more…

Our Atmospheric Commons Doesn’t Have to Be a Tragedy

collective action image

Worldwide annual CO2 emissions are about 35 billion tons and rising.  So what difference does it make if I ride my bike to work every day to avoid 5 tons of emissions this year, or if decide not to make that family trip to Hawaii because of the 20 tons of CO2 it will emit?  Even if I do make these sacrifices to reduce my carbon footprint, China’s emissions are increasing so fast that they will cancel my reductions out by a factor of millions.  I might as well just live my life and hope that our governments deal with the problem, or that a new technology comes along just in time to save the day.  And even if the Earth’s atmosphere becomes unlivable, there is nothing that I could have done about it.

Even for people deeply concerned about climate change, these attitudes are widespread and rational.  Why make a personal sacrifice when its effect on overall climate is negligible?  Even though my children and I would benefit from a cleaner atmosphere, we, and a billion other families, will get that benefit regardless of whether or not I personally “green up my act.”

Similar calculations are made by individuals, companies, industries, and countries the world over, and represent a major barrier to action on climate change.  No one wants to sacrifice unless everyone else is sacrificing, and many would prefer to be a “free rider” on sacrifices made by others.   Economists and social scientists refer to the refusal of individuals to give up a small individual benefit for a large collective benefit as a “collective action problem” or the “tragedy of the commons.”

Because of the widespread belief that the collective action problem makes voluntary approaches to carbon reduction impractical (or that focus on individual voluntary action will reduce pressure for institutional change), much of the focus on addressing carbon emissions has been on achieving global-level climate accords or national-level actions such as a federal carbon tax.  These supra-national or national-level efforts promised to avoid the collective action problem by imposing binding quotas and restrictions by ensuring that the sacrifice is borne by all.  Unfortunately, international climate negotiations and national carbon taxes have borne little fruit (in large part because of collective action problems occurring at the national and international levels.) Read more…

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