Carbon Consciousness & Action

Archive for the month “June, 2014”

Moral Pricing of Carbon

While a carbon tax or other form of carbon pricing is stuck in our gridlocked political system, a psychic or moral price that will limit carbon usage can be established without need for congressional action.

The principal constraint on most consumers’ carbon usage now is their ability to afford fuel, and given that the price of energy is relatively low (driving a car costs less than $.20 a mile), energy cost is for most people a relatively weak inducement to substantially reduce their carbon usage relative to the convenience of car travel. Read more…


Do Gasoline Consumers Deserve a Free Pass?

While public pressure mounts on universities and pension funds to divest from oil companies because of their role in causing global warming, consumers that buy gas from the oil companies are getting a free pass.   As long as a person isn’t driving a large SUV or Hummer, his or her gasoline usage is considered beyond reproach.  No moral stigma is attached to filling the gas tank up on a weekly basis, even though those 15 gallons of gas are releasing about 300 pounds of CO2 into the atmosphere.

There are four main reasons why personal gas consumption is not negatively judged—the subtle nature of carbon pollution, the necessity of a car for modern life, the ubiquity and scale of the problem, and the fact that most of us are afraid of being branded as hypocrites with respect to our own carbon usage. Read more…

Carbon Education for Consumers

Strategies for reducing global warming have focused mostly on stopping large oil infrastructure projects such as the Keystone XL pipeline, enacting carbon pricing strategies such as cap and trade, and promoting divestment from carbon extraction businesses.  Relatively little attention has been paid to effectively promoting voluntary carbon use reduction by American consumers, even though changing consumer carbon usage patterns holds the potential for enormous carbon emissions reductions.   On a per capita basis, Americans emit 17 metric tons (37,000 pounds) of CO2 per capita, roughly twice the European Union average and eight times as much as the Brazilian average.

The majority of Americans understand generally that it is important to conserve energy to help the environment, but lack the conceptual foundations to translate that notion into an understanding of personal CO2 emissions.  Consumers should be given the following basic conceptual tools to understand the volume of their carbon emissions: Using 1 gallon of gas releases 20 pounds of CO2 into the air; the 15 gallons in your car’s gas tank will spew 300 pounds of CO2;  1 kilowatt hour of electricity equals 2 pounds of CO2; 1 airplane mile = 1 pound of CO2.  A firm understanding these basic equivalencies, driven home by repetition, will give people a way to measure, understand and evaluate their personal carbon output, and the output of others.    Read more…

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